Stage rates listed in a column tell you nothing until they are multiplied. A pivot can lift four stages, drop one, and end up worse. This tool compounds two scenarios end to end, says whether the funnel as a whole got better and by how much money, then prices what one absolute point is worth at every stage, in contribution margin. The stage to fix is priced in money, not picked by feel.
Without volume and margin, a rate change cannot be priced. Margin per paying customer, never revenue.
The absolute base the rates multiply against.
What is left after you have served them.
Media, list, door knock, all in.
The size of the improvement you are pricing. One point, 0.01, by default.
They saw the offer at all. Rates are fractions of the previous stage, not percentages.
A fraction. 0.14 means fourteen percent.
They gave you a way to reach them.
A fraction. 0.14 means fourteen percent.
They did the thing the product is for, once.
A fraction. 0.14 means fourteen percent.
They came back in the following period.
A fraction. 0.14 means fourteen percent.
They gave you money.
A fraction. 0.14 means fourteen percent.
Knowing which stage to work is half the job. The free Traction Audit reads your funnel evidence the way an investor will, and turns the gaps into a sprint. Do it this week. A stage you have not measured is a stage you are guessing at.
Take the free Traction Audit