MVP Studio by FounderWise
Free for founders

Plan, launch and prove an MVP in 12 days.

Most businesses die of no buyers and the wrong price far more often than of a weak product. MVP Studio takes you from the belief you are testing to a pass line locked before the test, a launch that asks for money, daily evidence, and a verdict you can defend.

Joining a program? Use the link or code your program manager sent you. Already started? Sign in.

Twelve stages, six phases, one MVP

Each stage names its goal, what you produce, and the test for done. The dashboard always shows the one stage to do next.

Day 1Discover

Product or service. The belief that would sink you. Five real conversations.

Day 2Design

One customer you can find. One promise in their words. One unit or package.

Day 3Build

A price above your cost floor. A real MVP. A pass line locked with a timestamp.

Field daysLaunch

Real asks. Three numbers a day. Proof when money moves.

Days 4 and 5Learn

Read the signals. Change one thing. Push hard on what works.

Day 6Decide

Six slides drafted from your evidence. Persevere, pivot or stop.

Stage 1

Product or service, decided first

Five questions about what the customer pays for. A product risks stock; a service risks your hours. Everything after adapts: the examples, the MVP types, the cost model, and the risk the studio watches for you.

The rules
  1. Lock the pass line before the test. After the results, everyone argues for their own idea.
  2. Only behavior counts. A deposit beats a compliment.
  3. Every MVP asks for money. Free tests nothing.

The evidence ladder

Your pass line must reach level 4 or 5. The dashboard counts the people you move up it.

Pay a deposit by Mobile Money, or pay in full. Everything below level 4 is encouragement.

For program managers

Know which founders acted, not only who attended.

Create a program in two minutes and share one join link. Each founder's stage, path, pass line, daily numbers and evidence appear on your dashboard. Anyone quiet for two days is flagged with a WhatsApp message ready to send.

Free during the 2026 pilot: one program, up to 30 founders, all features, CSV export. First program on MVP Studio: AVODA Blue Uganda, 29 September to 8 October 2026.

Program access

MVP Studio by FounderWise · Your data stays yours: ask to see or delete it at josh@founderwise.io